Tuesday, May 19, 2020

Security Cameras Should Not Be Placed Public Schools

Walking and laughing with your friends down a school hallway to find out that you’re being watched. Feeling like you are tied down or feeling like you have your privacy rights violated, causing you to become very self- conscious and uncomfortable. Security cameras should not be placed in schools where students are learning, playing, laughing with their classmates. Children at a young age shouldn’t need to compromise their privacy rights because authorities want to place security cameras in schools to watch over children. Unfortunately, an issue along the lines of invasion of privacy came up at a girls’ basketball game at Livingston Middle School in Overton County, Tennessee. While changing and preparing for their basketball game the girls†¦show more content†¦In January 2014, The Washington County School District in Tennessee received sixteen cameras because it was selected out of the twenty districts in the state to launch a new security camera program so that it can monitor teacher effectiveness. The cameras hadn’t been removed from the boxes â€Å"before the project was suspended indefinitely†(neotoday). This was because parents and the community were outraged by the idea of the school being â€Å"transformed into an invasive, zero privacy zone† where kids were constantly being watched. While few people supported security cameras â€Å"Ken Trump, president of National School Safety and Security Services, believes that the â€Å"rush to install these systems [are] extremely expensive and sophisticated†Ã¢â‚¬  and should not be bought because it s unnecessary and the money could instead benefit children through other educational resources. Accordingly, a math teacher at Belleville Middle School in New Jersey and president of the Belleville Education Association named, Mike Mignone, told the board members that â€Å"the money could have been spent on tools and technology that actually improve our s tudents’ education†. Likewise, many parents and teachers would argue the same and would oppose security cameras. The addition of new security cameras would be an unnecessary expense which will not contribute to children’s learning, and therefore shouldn’t even be given any priority compared to children’s education. Another point to be made is thatShow MoreRelatedSecurity Cameras And Public Space1723 Words   |  7 PagesIntroduction Security cameras are a very controversial topic when it comes to a public space. Some feel it is a necessary part of our culture while others see it as an invasion on their privacy while interacting within a public space. Security Cameras have become an important crime prevention and security measure within public spaces. Public space is defined as â€Å"all areas that are open and accessible to all members of the public in a society† (Orum Neal, 2010). This definition of public space helpsRead MoreThe Problem Of High Crime Rate962 Words   |  4 Pages From a lot of our class discussions, as well as interactions from with other students on campus I feel that a prevalent issue both to our school, and citizens of the downtown Tampa area in general is safety. As students on campus we receive almost weekly emails from the school’s security department informing us somebody, usually a student, getting robbed or accosted in some way by an unknown person and that police ar e investigating. Rarely do we get emails saying the person was caught, this hasRead MoreVideo Surveillance: Effective Crime Protection Tool or Invasion of Privacy?973 Words   |  4 PagesPrivacy? Video cameras were seen as a great invention in technology when they were first created. They provide peace of mind for people in any area where crimes can be committed. They also provide hard evidence against people who commit certain crimes (Haering, Venetianer, and Lipton 279). In some cases, they serve as deterrents against people committing certain crimes. For example, if a shoplifter sees video cameras installed in a store or sees a sign saying that video cameras are in use, heRead MoreSurveillance Cameras On The United States1742 Words   |  7 Pagestheory: The history of the surveillance camera, The present day use of the Surveillance Camera, Surveillance Camera use outside of the United States, When Surveillance cameras effect behavior, and When Surveillance Cameras do not effect behavior. The use of Surveillance Cameras alters or sustains a person’s behavior, based on the situation presented. History Present Day Surveillance Camera use outside of the United States It is no surprise that surveillance cameras are used worldwide. However, do countriesRead More School Security: Safe but Subtle Essay2064 Words   |  9 PagesSchool Security: Safe but Subtle The most infamous and deadly act of violence to occur in a U.S. school were the events of April 20, 1999. In Littleton Colorado two teens went on a shooting and bombing spree that left 15 dead and 24 wounded before they shot and killed themselves. During the rampage, the two fired about 900 rounds of ammunition from two sawed off shotguns, a 9-mm semiautomatic carbine, and a semiautomatic handgun. Police also later found more than 30 bombs placed throughoutRead MoreAre Schools Safe? Essay757 Words   |  4 PagesOver the past decade school violence has been on the rise. School violence has always existed in some form or another, whether it is a fight out on the play ground or a stabbing in the parking lot. However nothing got the nations attentions like the April 20, 1999, Columbine school shooting. Ever since that day the nation wants to know what to do to protect the kids in this country. Many schools have gotten increasingly stricter on their policies, especially the schoo ls that have more moneyRead MoreSchools And Campuses Should Step Up Security1266 Words   |  6 PagesIn today’s society we see more and more cases where somebody threatens a school whether it be a bombing or a shooting. In some cases, these situations come without warning, somebody decides to arm themselves and go terrorize a school or campus. You have instances like the Sandy Hook Elementary shooting where Adam Lanza shot and killed 28 people. Another instance is just recently at Ohio State University a student ran his car into a group of people and proceeded to stab eleven others with a knifeRead MoreCrime Essay1672 Words   |  7 Pagesomission injuries to public welfare, punishment prescribed by law. a) Two different parties that are involved in a crime are ‘principal in the first degree’. This is the actual perpetrator, the person who committed the crime. ‘Accessory after the fact’. This person helps the perpetrator get away, knowing that a crime had been committed by this person. b) Situational crime prevention is making it harder for a person to commit a crime. They are doing this by surveillance cameras, guards at entrancesRead More Electronic Surveillance: Who Is Watching You? Essay3021 Words   |  13 PagesPeople in our society want to feel safe from crime and danger in the world around them. Authorities and law officials use the common means of video surveillance to capture those involved with illegal activity. For example, in the article Protecting Public Anonymity, the authors state how law officials use video surveillance from a mall to monitor shoppers and to discover if there are any wanted persons. They also screen malls, or highly populated areas, to track all persons with previous policeRead MoreIs Privacy More Important than Security? Essay1369 Words   |  6 PagesIs Privacy more important than Security? The novel Little Brother by Cory Doctorow is about one teens’ journey to show and tell the truths about the harsh things the Department of Homeland Security, commonly referred to as the DHS, is doing and bring justice. Marcus, the main character, and his three friends, Jolu, Darryl and Van, are out playing their favorite video game, â€Å"Harajuku Fun Madness†, but when a bridge is bombed, the DHS finds the three teens on the middle of the road where they take

Wednesday, May 6, 2020

A Special House Rules That Have Created And Abided By...

Every family either biological or not, has unwritten rules that have created and abided by households. The author Jodi Picoult dealt with a special house rules of Jacob’s family that have a teenager, a little bit different with normal children. This novel has quite interesting plot that the each characters around the Jacob narrate a different view and thought about their life connected with Jacob by the case. Also it was very impressive that the author delivered the difficulty which the family suffer from many inner and outer factors realistically. It seems that she has deep understanding about emotional conflict not only the life of the autism and the family who has an autism. The author led me to the center of circumstance and make me be there with the characters. He was born in a normal family. His father was an engineer and now lives in Silicon Valley with new family which means he is smart and normal. Although the father supports them financially, he is emotionally and ph ysically absent from the family because he left them when they need him most. After the father’s leaving, Jacob had diagnosed as an Asperger’s syndrome which is showing high functioning autism and it changed her life a lot. She confessed that she had a friend and was in a community before Jacob. Her role as a mother has been overwhelming enough for two son but she devoted her whole life for her sons especially Jacob. I wondered what hope or expectation made her strong and keep the familyShow MoreRelatedAnne Frank And The Jewish People During World War II2511 Words   |  11 Pagesday doing. When Anne writes in her diary, she address each entry to kitty, she named it this because Anne had a friend named kitty, and also to add a more personal touch to her writings. A month after Anne s birthday, a letter came to the Frank house addressed to Margot. The letter stated that, since Margot was now sixteen, it was time she was sent to the work camps: her parents were not goi ng to let that happen. Otto and Edith knew this day would be coming soon, and they were prepared. The FrankRead MoreEssay about This Is How Nike Became Famous9634 Words   |  39 Pagesdwarf all entertainment, leisure, and tourism centers of the world. The completed complex would contain six themed â€Å"worlds,† each with numerous separate amusements, and a large shopping center. In addition to rides and shopping, the complex would house the largest zoo in the Middle East, an artificial rain forest, several five-star hotels, concert halls, art galleries, and sport arenas. Dubailand’s target audience would be families of all nationalities from disparate corners of the world, who wouldRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesBefore we start, a word about attitude – make it a real exercise. You have a set of historical facts; use a rigorous system to work out what strategies should be followed. All the cases are ab out real companies, and one of the entertaining bits of the analysis process is to compare what you have said they should do with what they really have done. So, it is best not to check the Internet to see current strategies until you have completed your analysis. What follows is one analytical system, a fairly

Personal Philosophy Of Leadership Styles - 1553 Words

The threads of my leadership style have been influenced by my personal work experience and my time in practicum. Throughout my experiences I have been exposed to many different types of personal and corporate styles of leadership that I have been able to evaluate and reflect on to judge their effectiveness and take away key concepts that I have applied to my own leadership style. Chief among these is understanding the concept that over reaching change and improvement is a team effort that requires being open to input from all different members of the health care team. My personal philosophy of leader ship is heavily influenced by my bird type which is a dove. Doves tend to be natural team players that like to collaborate and work as a team towards a goal. Leadership Styles The leadership styles that resonated the most with me were servant leadership and shared governance. I identify with the servant leadership style the most strongly because of the 12 principles that mirror my personal work ethic and values. I believe a good leader is one that is able to listen to others and work to motive and provide an environment that nurtures growth and continued learning. One example, of a time that I have demonstrated servant leadership was when I acted as a preceptor to a new nurse tech in the ED. I started our first encounter by asking her what she had covered on her first day of orientation that she had with a different nurse tech. I listened to her and learned what things weShow MoreRelatedPersonal Leadership And Philosophy Style1574 Words   |  7 PagesPersonal Leadership and Philosophy Style Four years ago I wrote my first â€Å"Personal Philosophy of Leadership† paper. The personal leadership style I identified with, at that time, was the democratic style. I had chosen this style of leadership because of the teamwork, constructive criticism, motivation, good communication, dedication, and good attitude attributes of the democratic style. Four years later, being present time, I have learned and experienced a great deal more about leadership stylesRead MorePersonal Leadership Philosophy Of A Healthcare Organization1627 Words   |  7 PagesPERSONAL LEADERSHIP PHILOSOPHY We live and operate in a reasonably diverse world, and consequently our operations come with a variability of values and beliefs from multicultural backgrounds. As a leader in a healthcare organization I must explore the organizational beliefs, vision, team motivations in order to accomplish the perceived vision successfully and professionally. It is my responsibility as a leader to effectively articulate the identified vision of the organization and motivateRead MoreEssay on Leadership Reflection Plan836 Words   |  4 PagesRunning head: LEADERSHIP REFLECTION PAPER Leadership Reflection Paper Shaynee Olson February 18th, 2013 University of Phoenix CUR/510 Dr. Park Abstract The purpose of this research is a self-reflection on the author’s personal leadership style. This research will include qualities of effective leadership, the author’s philosophy of leadership, and examples of the author’s leadership style. This research will also include a reflection of the author’s personal strengths as well as how theRead More21st Century Leadership Of Willie Robertson1477 Words   |  6 Pages21st Century Leadership of Willie Robertson Willie Robertson is the Chief Executive Officer of Duck Commander, which is a family owned and operated hunting-accessories company. Willie’s father founded the company in 1972, but it’s been Willie’s entrepreneur skills and charismatic leadership that has developed the company into a multi-million dollar business specializing in the manufacturing of duck calls, duck decoys, cooking DVDs and apparel. He also introduced his family and company to the worldRead MoreSelf-Reflection - Leadership Development Essay861 Words   |  4 PagesSelf-Reflection - Leadership Development Many varied management and leadership philosophies exist and no single style or approach can be considered to be the ‘correct’ one. Regardless of management and leadership philosophies, self-reflection has played, and will continue to play, a significant role in the shaping of a managers leadership philosophy. Depending on the level of consciousness that a manager has in regards to self-reflection, along with how they communication their management and leadership philosophiesRead MoreEntrepreneurial Leadership1102 Words   |  5 PagesEntrepreneurial Leadership Abstract Entrepreneurial leadership helps develop and sustain elements of the organizational culture. Bergstrom (2004) interpreted that entrepreneurial leadership has three dimensions: 1) take more risk; 2) favor change to obtain the advantage; and 3) compete aggressively. We will discuss the common elements of different theories and philosophies as it relates to the new definition of entrepreneurial leadership. I will discuss my leadership style that I aspire toRead MoreHow I Formed My Leadership Philosophy1067 Words   |  5 PagesSubj: PESONAL LEADERSHIP PHILOSOPHY 1. How I formed my leadership philosophy: throughout my career I have worked for many different styles of leaders who all had a different style of leadership. They also had individual ways to deliver their message; these leaders are what helped me create my personal leadership philosophy and style. 2. Situational leadership, it’s the term I use to describe the style of leadership I have developed over my career. To me this means that each individual is motivatedRead MoreThe Leadership Theory Of Organizational Needs1507 Words   |  7 Pagesleaders have the right skills, while also having a foundation of a specific leadership theory to drive the daily functions of the organization. As important as these aspects are, it is even more important that leaders take the time to evaluate their leadership style and philosophy to ensure that they remain effective and efficient in their work. Fisher (2009) notes that it is important to recognize the type of leadership that is most effective with staff, so that it can be applied accordingly. ByRead MoreThe Nine Leadership Styles The Following Styles1195 Words   |  5 PagesUpon review of the nine leadership styles the following styles: ______ mostly closely mirror my personal perspective. Each of these leadership philosophies has its own distinct advantages and disadvantages. Moreover, each is congruent with what I believe is necessary to craft the ideal leader. Through the combined usage of these styles I strive to emulate the wholesomeness of leadership as I am continuously exposed to the nuances experienced by leaders. Furthermore, they are in unison with theRead MoreJean Watson s Theory Of Caring843 Words   |  4 Pagescause and effect. Jean Watson’s caring science, as a sacred science, is the philosophy with which I identify the closest. My personal philosophy of nursing practice is entirely founded on caring for others. Incorporated in that caring is applying the information and evidence based practice to provide the best care possible. Within my philosophy also encompasses doing what is ethically right. Whether caring for others in leadership or patients, nurses have the ability to establish valuable relationships

Enriching view free essay sample

Please tell us about the particular life experiences, talents, commitments and/or interests you will bring specifically to our campus that will enrich our community. A tiny man, minuscule man, rugged and wrinkled, his face saw many years pass by. The lines on his face recreate a map—a map of past struggles, adventures and discoveries. His jaw appears to have a fuzzy squirrel on it†¦.but that’s just his tangled, grey-ish white beard. He sports a filthy deep maroon knit cap, which covers his balding skull. Under his bushy snow white eyebrows are his dull, steel colored eyes. His appearance is decayed, yet his eyes show the strength of a powerful man, ready and willing to take on any challenge. He’s a lonely man, with nobody to love. Yet, he finds a strange attraction to the mountains. He’s in love with the mystery of them. One day the mountains started to appear. We will write a custom essay sample on Enriching view or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Little pink flakes—plummeted from the sky. They built up slowly, but at a steady pace. They covered the flat white landscape. The ground starts to shake and the man’s eyes get wide. His heart starts to beat faster, and the excitement rushes to him. He knows what’s going to happen†¦but the end result is different each time. â€Å"Here it comes.† An enormous yellow pole sweeps by the ground, leaving behind a dark burn mark. The yellow object continues to mark up the landscape, creating lines going in every direction. Occasionally it stops and the pink flakes start to fall faster. Eventually it ends. The white landscape has been transformed into a maze of lines and shades. Scattered to the side are the pink hills and mountains. The man readies himself. He slides on his climbing gear and pulls down his cap tight around his head. He starts to walk, with a little hop in his step. â€Å"This is going to be good.† He makes his way over to the larges t mountain and begins to climb. By the time he makes it to the top he is winded, but he looks out and he is immediately revived. The view is phenomenal. A figure covers the earth. It stands out and grabs the man’s attention. His eyes are fixed on the figure, examining every detail. He spends the rest of the day a top the mountain, just relaxing and enjoying the view. â€Å"I don’t understand it†¦but I love it.† He takes a deep breath, filling his chest with air. His steel colored eyes take a long last look at the masterpiece below. He exhales slowly and blinks, trying to take a mental snap shot. The man rolls out of bed. He rushes outside, but the landscape is white againThis is no surprise for the man, because it always happens this way. He is disappointed, but he knows, someday he will climb those pink peaks and see yet another masterpiece. In a lot of ways I am like the old man. I appreciate art—even though I don’t always understand it. I believe everyone in society is influenced by art. It provokes thoughts and feelings. It also inspires creativity. Creative ideas can help shape and influence a community to do great new things. I want to use my ideas and creativity to influence and enrich your community.

A Report on International Marketing

Question: Write a report on International Marketing? Answer: Introduction Todays economy is a globalized economy, and, as a result, international marketing plays a very important role in the business scenario of the world as a whole. International marketing is also accompanied by strategic alliances which includes mergers, acquisitions, joint ventures etc. and as a result helps in the growth of the market share and hence the business as a whole and also increases the profit margins. In case of loss also the amount can be shared by the companies that merge together. The proceeding report consists of a detailed analysis of the growth of the business of luxury fashion accessories in the global market, and an analysis of the prospective potential markets, with special reference to the Chinese market as it has the maximum expected growth in this particular business. A swot analysis of the particular business in the overseas market has been done in addition to the PESTEL analysis of the Chinese market, which also helps in formulating marketing strategies and oth er future plans for the company. Market entry strategies and market mix has been recommended for the business of luxury fashion accessories in the market of China. Graphical analysis has also been done about the future estimates of the market of a China relating to the demand for the market of luxury goods (PukoriÃ…Â «tÄ— and Zitkus, 2013). Some marketing mix strategies have been recommended which should be implemented by the new company and will be helpful in framing marketing strategies to enter the new proposed market and to expand and develop the new business. Swot Analysis A swot analysis of the new business of luxury fashion accessories with a particular focus on overseas growth (Smith, n.d.) - Strengths High quality of goods Good marketing communication channels Monetary possessions Growing market weakness Not well-known in the overseas market Lack of innovative products Position of the market Competition Opportunity To expand the business and become a well known global brand To increase the market share To maximize profits Strategic alliance through mergers, acquisitions, etc. Threats Probability of rise in the prices of the raw material Chinese economic bubble Inflation Recession Presence of substitute products An Evaluation Of The Market Potential With the growth of technology and internet an increased growth is noticed in the world of online marketing especially for the womens luxury fashion accessories and in the near future it is expected to grow from 3% to 17% of the total global market, especially in the markets of the west and is expected to grow exceptionally in the market of China. The other prospective potential market includes US and Germany with an expected growth of 17% and 12% respectively, while the growth percentage of China is expected to be 70% (Walley and Li, 2014). Pestel Analysis Of The Proposed Market China The market of luxury fashion accessories is growing year after year in China with the growing demand and preferences for the same day by day. A graphical analysis of the growth in luxury consumption in China as follows - Year Currency In Billion Pounds 2007 4.5 2008 5.9 2009 7.1 2010 9.2 Fig 1- Growth of luxury consumption in China Source:- (LI, 2012) The reason behind the growth of the luxury fashion accessories market or the growth of luxury consumption is the increase in the income level of the people of China, which has resulted in the per capita income of the country as well; as a result the demand of the luxury goods is estimated to increase in the future. The following graph indicates the growth in the demand for luxury goods in Chinese market in future Fig 2 Demand estimates of Chinese luxury goods Source: - (LI, 2012) The micro environmental factors can be analyzed in brief using the analysis method of PESTEL, which is stated as follows Political factors plays a very important role in the business world of China. The government of China has made changes in the rules and regulations to promote business in China. The government of China is now laying emphasis on the growth and development of e-commerce (Salonen, 2011). Economical China has a significant growth rate in the economy over the last few years, but it is uncertain that the trend will remain the same in the future as well that is there is a probability that the rate will slow down in the near future and the probable causes are supposed to be the rise in the rate of inflation and the rise in the prices of the property in China. Even the interest rates have been increased by the banks of China and the central banks have imposed limitations for the home purchases. As the national income of the country has increased, the potential buyers have also increased and, as a result, the business of luxury fashion accessories has a great market potential in China (Chen, Chen and Gong, 2012). The cultural and social factors of China has a strong impact on the constant demographical changes of China. The factors that fluctuate mostly are the growth in population and the distribution of age. The social culture, the size of the family, educational background, the personality, lifestyle, the attitude of the people affects the decision taken by the customer (Hassan et al., 2013). Technological breakthroughs plays a very important role in the promotion and expansion of business. E-commerce has now become the favorite mode of shopping of the customers or rather the local people of China. The internet, the Extranet and Intranet have become important and hence very useful methods of communication among the people. Internet and telecommunications through mobile proves to be very useful in creating an awareness of the product, promoting the product, getting direct feedback from the customers about the product, etc. There is a chief technological trouble in China about the growth of the B2C industry as it fails to have a safe and secure system for online payment. Environmental All the companies in the China have been given special instructions to be environmental friendly; any product that is found to be hazardous for the environment is banned in the China. Therefore, all the waste products should be treated before dumping and the carbon content of the waste products should be minimized as much as possible (Makos, 2015). Legal The legal rules and regulations of China relating to the e-commerce is still at its budding stage in China. China lacks experience in the drafting of legislations relating to the e-commerce. The country does not have any regulations to support the privacy, rights of the customers and legislations required to validate the electronic contracts. Porters Five Force Model Relating To International Marketing Porters five force model is a method for determining and analyzing the micro environmental factors of the relevant industry in this the relevant business is that of luxury fashion accessories in the proposed potential market of China. This following analysis is done using the method of Porters five force model Probable threat of the New Entrants As the luxury fashion accessories are in a great demand in China the probability of new brands entering the market is very high and the most important barriers to their entry is the economies of scale, cost effectiveness, access to the raw-materials as well as other inputs and the already established brands are also big threat for the new entrants. Analysis of the capacity of bargaining of the Buyers This force focuses on the power of customers to affect the pricing and quality of the product. In the Chinese market the number of sellers as well as the number of buyers are huge and hence the bargaining power of the buyers is not that effective as does not affect the price and quality of the products especially in the business relating to the luxury fashion accessories as the demand for these products are huge in China (Lu et al., 2013). Analysis of the capacity of bargaining of the Suppliers The suppliers in the Chinese market especially in the business of the luxury fashion accessories have low bargaining power as the number of suppliers are very large as the result they have little effect on the pricing of the products. Competition between the accessible firms The competitive rivalry between the existing companies is very high. Although the customers are not loyal to a particular brand they like to switch their loyalty towards other brands and hence all the brands have equal opportunities to set up their business and attract more and more customers with the help of random advertisements and by using unique promotional strategy. The threat of competition from the substitute products Substitute products are a major factor of concern for the company. The relevant price of the products, quality of the substitute product and also switching loyalty of the customers towards a brand will pose a threat to the new business trying to establish their business in China (Woo, 2013). Researched and Proposed Segmentation, Targeting and Positioning Strategy The following is the proposed segmentation, targeting and positioning strategy Segmentation is all about dividing the market in terms of likes and dislikes of people, in terms of geography, in terms behaviour, etc. The life style of people, social class to which they belong, their income group, age, gender, family size, psychographic, generation, etc. all needs to be analysed carefully for segmentation. The primary market includes the modern or urban females, while the secondary market includes the modern or urban males (Kang, 2012). The company should increase the product range so that it can approach the older people as well. For the new company psychographic which includes personality and lifestyle, demographic and segmentation based on income will be most important. Targeting The target market or the target customers for the business of luxury fashion accessories are the females within the age group of 18-38 as females and mostly the young females are more attracted towards the accessories than the males. Young professionals including males are also interested in luxury fashion accessories and hence they are also included in the target market (Jiang and Cova, 2012). Positioning The Company should position itself as a young, trendy, sophisticated and elegant brand to attract young college goers and office goers. The advertisements and promotional campaigns should also contain that the company provides quality products that are in line with the evolving fashion so that the young customers are attracted towards the brand (Bouchamma,Ruel and Basque, 2012). Recommended And Justified Market Entry Strategy China is among the top consumers of the luxury goods in the global market and is expected to become the topmost within a few years. Entering the market of China is not only very risky but also is accompanied by many risks and yet no luxury fashion accessories producer can become a global supplier without the presence of the Chinese market. For entering the Chinese market the following factors must be taken into account marketing strategy for the product, creation of a brand and hence creation of an identity, proper communication channels which includes retailers, licensing, technology, etc. The supply chain management and logistics plays a very important for a company for entering a new market (Arline, 2015). The choice of the product design is very important to create a unique identity of the brand; it provides information about the company to the customers. The distribution channels have a great impact on the establishment of the business. The strategies for distribution include i ntermediaries that are wholesalers, retailers, etc., joint ventures with a local company that is a China based company, mergers, subsidiaries, etc. Strong financial resources are also essential for the stable set up of the new business. The country from which the company belongs to or originated from also matters a lot for the people of China, as the Chinese people love purchasing luxury goods belonging to foreign brands and hence foreign goods are very demanding in China and as the new company has its base in UK it is expected to do well in the Chinese market (Horichi, Isobe and Mogi, 2010). Fig 3 Market share and growth rates of luxury sales in China Source:- (Sivakumar, 2012) Recommended Marketing Mix For The Proposed Market The recommended marketing mix for the proposed market that is China is as follows Product As the products of the new company are not unique hence the design and styling of the products must be unique to attract customers and must continuously augment themselves to retain customers. Wider range of products should be made available to the customers who should be exclusive in nature so that wider range of customers could be attracted or rather approached (Benghozi, Krob and Rowe, 2013). Price A varied price ranged products must be able to customers so that the customers belonging to different income groups can easily afford them. Price should not be a barrier especially for a new company entering a market. A varied range of price is also helpful in dealing with the already established brands as well as the substitute products. Place- The place chosen should be such so as to ensure continuous availability of the target audience so that the product is available to the customers. It includes shopping malls or shops near colleges and offices. Shops near the tourist spots or the heritage spots of China can also prove to be profitable for the company. Promotion The promotional strategies should be innovative and unique so as to attract the younger generation. The young rock stars, movie stars, or any of the youth icons can be appointed as the brand ambassador for promoting the brand. The internet and mobile telecommunication should be as a medium for advertisement (Khan, 2013). Conclusion It can be concluded from the above report that there are huge prospects of growth especially for the luxury fashions accessories or luxury goods for the market of China. Although the prospects of earning profit in the market of China are very limited as there are a number of companies offering luxury fashion accessories and, as a result, the market of China is very competitive and the product offered by the new company is also not innovative. In this case, the company should stylize its products innovatively and must ensure continuous innovation of products to sustain in the market and also to earn the profit. Unique promotional strategies and advertisement campaign should be used to promote the product and create brand awareness among the target audience. Proper distributive channels and medium of communication should be used as they play a very important role in the establishment of a new company. Special discounts and other such offers should be made to attract the customers. It i s very important for the company to enter the market of China in order to develop business overseas and hence the recommended strategies must be implemented in order to enter the market of China, sustain there for a longer period of time and also gain profit. References 1. Arline, K. (2015). https://www.supplymanagement.com. [online] Available at: https://www.businessnewsdaily.com [Accessed 31 Jul. 2015]. 2. Benghozi, P., Krob, D. and Rowe, F. (2013). Digital Enterprise Design and Management 2013. Berlin: Springer. 3. Bouchamma, Y., Ruel, C. and Basque, M. (2012). Writing Performance, Practices and Locus of Control of the Five Linguistic Groups in Canada. Creative Education, 03(08), pp.1384-1389. 4. Chattalas, M. and Shukla, P. (2015). Impact of value perceptions on luxury purchase intentions: a developed market comparison. Luxury Research J., 1(1), p.40. 5. Chen, Q., Chen, D. and Gong, Y. (2012). An empirical analysis of dynamic relationship between stock market and bond market based on information shocks. China Finance Review Intl, 2(3), pp.265-285. 6. Hassan, L., Shaw, D., Shiu, E., Walsh, G. and Parry, S. (2013). Uncertainty in ethical consumer choice: a conceptual model. Journal of Consumer Behaviour, 12(3), pp.182-193. 7. Horichi, A., Isobe, K. and Mogi, G. (2010). Optimum Strategy and Defensive Investment of Firm in Duopoly Market: Strategy Analysis of Manufacturing Industry under Competition. Journal of Real Options and Strategy, 3(2), pp.205-225. 8. Jiang, L. and Cova, V. (2012). Love for Luxury, Preference for Counterfeits A Qualitative Study in Counterfeit Luxury Consumption in China. IJMS, 4(6). 9. Kang, O. (2012). 1 UPPSALA UNIVERSITY Department of Business Studies Master Thesis Spring Semester 2012 Consumer Behavior and Marketing Strategies in the D uty F ree Market. 1st ed. [ebook] Available at: https://www.diva-portal.org [Accessed 31 Jul. 2015]. 10. Khan, O. 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